Documentary about Design & Objects: Objectified!

I had heard about Objectified ages ago but couldn’t find any cinema that screened it or a store that carried the DVD. Just a week ago I got lucky when a friend of mine (Klaus) gave the DVD of Objectified as a present to me!

I watched it and I loved it and definitely recommend it to people who are industrial designers or basically have anything to do with design. It’s not a major insight in the psychological process that is behind our purchases but a nice introduction though! Another recommendation from Director Gary Hustwit would be ‘Helvetica‘ for all you typography freaks!!